Thanks to Larry Powell, Editor of the Annapolis Spectator, who posted an article about our new immigration marketing initiative, Radio Canada International called us to do a feature story!  An interview was taped and will be broadcast around the world today.  (Incidentally, the value of this publicity likely exceeds our marketing budget for the entire year, if not multiple years.)  Read all about it!

It's true -- when I came here 18 months ago, I made a sacrifice, one that is perhaps not uncommon for those who have chosen to move back here 'from away.'  It's all about salary expectations.  There, I said it.

The Chronicle Herald recently published a must-read piece called 'Landing a real job' by Kelly Toughill.  She articulated a very important thing:

The limited op­portunity of this place has left a residue of community values.  That commitment to community val­ues shows up in hard numbers put together by Statistics Canada, the federal agency that measures everything from pork belly production to religious affil­iations across Canada.  Its studies show that Nova Scotia has lower divorce rates than the national average, higher levels of charitable giving, tighter ties to local community and a very strong base of social support when times get tough.

If you're a reader of the Calgary Herald, you may have noticed an article in yesterday's paper with this headline.

Many thanks to writer Kim Gray, who attended our Test Drive the Community event in Calgary last month, and has clearly fallen under the spell of Nova Scotia.

It's not at all unusual that people find themselves a new home here after just one visit.  They see the beauty of our region, experience our gentle climate, and quickly realize how our real estate offers great value for money.

A headline in today's Globe and Mail floored me:  'Job seekers swarming to Atlantic provinces.'  Seems our neighbours in Ontario and beyond are beginning to realize that the trade-off of a smaller salary for a better quality of life is not only doable, but an attractive proposition.

A PEI-based headhunter says, "I'm searching for an engineer in Halifax right now - and everyone from the automotive industry in Ontario is applying for the job. They might make $60,000 in Toronto or Guelph, but they're willing to take $50,000 here because of the housing costs, the way of life is a lot simpler, there are no traffic jams and it's more family oriented."

This is just the kind of mindset we hope to tap into at our Test Drive the Community event in Calgary.  If you would like to request an invitation to this unique soiree, simply click here!