Since arriving here in Annapolis Digby last year, I've been asked for my best marketing advice many, many times. It quickly became my mantra to respond: "In terms of marketing, the best thing you can do for your business is to get a website up and running." Lately, I've added a caveat: "If creating a website is out of reach at this moment, then build yourself a blog -- it's free, all it costs is your time."
If you are a small business owner who wears many hats, technology is not a thing you're likely to conquer. The average person simply can't keep up with the speed at which technology grows these days. However, with free options like blogging, e-marketing is at least becoming more democratic and not just an option for those with pots of money. So the idea then is to make the internet your friend, a tool that can help you build your business.
There are a growing number of blogging formats available at no cost: Check out blogspot.com, typepad.com, wordpress.com, and there are others. Find the one that suits your style and comfort level. If you still feel uneasy about the process, give the job to a teenager -- they'll have it done in no time!